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کامپیوتر و شبکه::
هزینه به ازاء تهیه و دستیابی
Cost per acquisition (CPA) has long been used as a key metric in marketing and especially so in digital marketing due to tracking technology and the transparency of data.
The CPA model continues to be used in channels such as affiliate marketing as it enables businesses to remove the risk of cost-per-click payments where conversions are not guaranteed.
Prospecting can actually be used as a proxy for awareness as it is showing adverts to new users; however, as there is often a CPA goal it is done in a more subtle way using more cost-effective formats - mainly banner creative.
How this applies to your strategy If your business is focused on sales then ensuring you are targeting the right customers at the right time with the right message - and therefore achieving the maximum sales volume at the lowest cost per acquisition - will be a key goal.
You may be promoting a low-margin product, for example, with a very specific cost per acquisition but no documented budget, in which case your challenge is to maximize volume within that cost per acquisition (CPA) limit.
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